The tools and methods used by cybercriminals, who are constantly looking for new ways to take advantage of companies, also advance along with technology. Two other emerging threats have gained attention: Deepfake and Voice Cloning, in addition to CEO scams and the WhatsApp platform attacks. These sophisticated fraud methods use artificial intelligence (AI) to manipulate both audio and visual data, posing serious risks to businesses around the world. In this blog post, we’ll look at these risks, how they operate, and the doable things that businesses can do to strengthen their defences against these evolving fraudulent practises.